About Us

PRESIDENT/CEO - Just Believe Inc. was created to continue Paul Hulse's vision regarding assisting the poor and disenfranchised in Ocean County New Jersey.

In 2011 Paul Hulse established Beat the Street Inc. in Ormond Beach, Florida to address issues that the homeless encounter that prevent them from finding housing. Later in 2011, Paul brought Beat the Street Inc. to New Jersey where he continued to feed the marginalized and partnered with Toms River Community Church to help the homeless.

During this time, Paul would assist the homeless on the weekends and work as a plumber during the week. On December 6, 2012, Paul was in a major automobile accident that changed everything. Paul was injured and could not return to work for 7 months. During that time, on March 21, 2013, his brother-in-law died from a heroin overdose. Paul returned to work in June 2013 however he struggled physically and had to remain on light duty. As a result, in October 2013 he was terminated from his job. Only five days later his sister died. Paul was broken from the loss of people who occupied a special place in his heart, so he turned to Grief Share to work through his grief and there he met Valarie And Jeff Beckett from First Assembly of God church.

During Grief Share with Valarie and Jeff, Paul's vision of how Beat the Streets Inc. could assist the homeless and disenfranchised was reborn. In this regard, during 2013-2014, in conjunction with Solutions to End Poverty Soon (Steps) and Haven, Beat the Street moved sixty-eight (68) people who had vouchers for twelve (12) months of free housing out of the woods and into their apartments while also providing furniture and toiletries, etc. Beat the Street, Haven, and Steps also assisted twenty-seven individuals who did not have vouchers to move out of the woods. In addition, in six months during 2014-2015, in the Township of Toms River, New Jersey, Beat the Street, Haven and Steps moved fourteen (14) people out of the woods into a hotel in Lakewood, New Jersey. While assisting these at-risk individuals Paul met Bill Southrey and, as a result, they formed a new organization - Haven/Beat the Street Inc.

In 2016-2017 Haven/Beat the Street Inc. established successful warming centers at Alive Again church and First Assembly of God church in that they acted as a shelter during the daytime. At the warming center, at-risk individuals were also provided food and access to phones, computers, and service providers. In 2017/2018 and 2018/2019, I established two very successful Code Blue warming centers. In 2019, Paul formed Just Believe Inc. to focus more on the impoverished of Ocean County.

Paul, his staff, and volunteers spearheaded and will remain a primary resource for Ocean County's Code Blue Emergency Shelter Initiative (Code Blue). Our work has directly inspired the Township of Toms River to change the Code Blue parameters so that the trigger temperature for when emergency shelter can be provided is now thirty-five (35) degrees rather than thirty-two (32) degrees or below with precipitation or twenty-five (25) degrees or below without precipitation. The State of New Jersey was also inspired by our work in that changing the trigger temperature to thirty-two (32) degrees regardless of precipitation has passed in the New Jersey State Senate and it has now been sent to the New Jersey State Assembly.

Moreover, we were able to agree with the Township of Toms River to secure a facility for Code Blue that is more than sufficient to assist at-risk individuals during Code Blue. In this regard, during the last season of Code Blue the warming center we managed provided emergency shelter in one thousand, seven hundred and thirty (1,730) instances for one hundred and seventy (170) at-risk individuals which was more than twice the six hundred and forty-four (644) bed nights (the number of instances a person is provided shelter) we had during 2017/2018 season. In addition, one hundred and forty (140) volunteers, including the Boys Scouts and Girl Scouts, agreed to assist in providing the necessary services to at-risk individuals who came to the warming center which was again more than twice as many as the fifty-seven (57) volunteers we had during the 2017/2018 season.

Furthermore, under the Code Blue Emergency Shelter Initiative in 2017/2018 we assisted a total of thirteen (13) at-risk individuals enter rehab/detox, ten (10) individuals find permanent housing, ten (10) individuals found full-time employment and nine (9) find assistance through the Ocean County Board of Social Services and the accompanying community of nonprofit agencies.

In 2018/2019, we were more successful in that we assisted twenty-three (23) people entering rehab/detox, nineteen (19) individuals finding permanent housing, five (5) people relocated out of New Jersey to reunite with family, six (6) people reunite with their family in New Jersey and forty (40) people find assistance through the Board of Social Services and the accompanying community of non-profit agencies. In addition, Ocean Mental Health and the P.A.T.H program., Hope Sheds Light and the Community Affairs Resource Center (CARC) will engage individuals at the warming center.

Just Believe Inc. and Paul continue to have the support of Toms River Township and Ocean County so with our new focus on Ocean County and your support we are hoping to be even more successful in the upcoming Code Blue seasons and beyond.

Board Member - 2022-2023

Board Member Since 2023

Advisory board member 2022-2023

Advisory board member 2022-2023

James was born in Washington Heights, New York City, New York in 1964. His family would later move to New Jersey in 1968 where James grew up in Iselin and Silver Beach, New Jersey.

In 1987 James graduated from Trenton State College/The College of New Jersey with a Bachelor of Arts in Political Science and a minor in History. James is now a fourth generation Pipefitter for Local 9, Central Jersey, United Association of Pipefitters and Plumbers. In 1997 James received a scholarship to Seton Hall University, School of Law. In 2000 James graduated from Seton Hall having completed the Labor and Employment Law Concentration with the accompanying two (2) advanced writing seminars.

After a short time in private practice, James went to work for the Federal Labor Relations Authority in Dallas, Texas where he became a Senior Attorney/Specialist. In January of 2018, James met Paul Hulse and in February of that year, Paul asked him if he could draft grant applications and Letters of Inquiry for his non-profit. As a result, James familiarized himself with the grant process and began drafting grant applications. When Just Believe Inc. A New Jersey Non-profit Corporation (Just Believe Inc.) was formed in August 2019 James came aboard as Director of Project Development. James also sits on the Advisory Board for Just Believe Inc.

Board Secretary 2022-2023

Fundraising Chairs - 2022-2023